Privacy Policy

 

Version: 01-2025

Last update: 01.12.2025

We respect your right to privacy and therefore, We put in place security measures to protect and manage your personal data in accordance with applicable data privacy regulations.

Please note that the entity responsible for processing of your personal data is Purple Bay B.V. This Privacy Policy sets out how We manage your personal information and applies to Purple Bay B.V., variously referred to as "We", "Us" or "Our" in this Policy.

 

1. What information do we collect from you?

First, we collect information that you voluntarily provide when you use the Services, such as when you register as a customer. The types of information you provide are based on the specific function of the services you use and you will not be able to register your account without providing the following information:

Contact Information: your full name, address, age, date of birth, gender, email address, phone number, zip code.

  • Financial Information: In order to make online payments, We collect your credit card and transactional information, such as payments to and from your account with Us.
  • In addition, due to anti-money laundering legal requirements, We are required by law to request additional documentation from you such as identification documents including your photo, documents regarding your source of wealth, utility bills and the like.
  • We may combine the information We collect from you with information We receive about you from other sources, such as public databases, demographic information providers and other third parties. Due to regulatory requirements, We collect "know your customer" (KYC) information from specialized third parties. This information is collected only when reasonably necessary in accordance with applicable law.
  • We may collect information automatically from your device in a number of ways, including:
  • Through your browser or device: certain information is collected by most browsers or automatically through your device, such as your IP, device type, language, and type of Internet browser you use. We use this information to ensure that Our Services are functioning properly.
  • Through your use of an application: when you download and use one of Our applications, We may track and collect application usage data, such as the date and time the application on your device accesses Our servers and the information and files that were downloaded to the application.

For more information on how we use cookies, please see our website Cookie Policy

 

2. How do we use your personal information?

We will only process your personal data as described in this Policy. We use the information We collect to operate Our websites and provide the Services requested by you, to carry out your financial transactions, to respond to your queries, to fulfil any regulatory requirements such as money laundering checks and other checks required by relevant legislation. Below are some examples of how We use the personal data you have provided to Us and for what purposes:

  • To process your registration, set up and maintain your account (including checks to verify your age and guard against fraud);
  • To administer the games you play, to notify you if you have won a prize or to notify you of a bonus you have been awarded;
  • To provide, maintain, improve and customize the service(s) and analyze how customers use the service(s) and the website;
  • To learn about your preferences and to try to ensure that the content on Our website is presented in the most effective manner for you and your computer or mobile device;
  • To send you information about your account and service(s), or when We have an offer that you can use with your account to send you marketing communications. By accessing your account settings, you will have full control over your marketing settings and can opt-out of receiving marketing information at any time.

 

3. With whom may We share your information?

Your personal information may (for the purposes described in this Policy) be transferred or disclosed to any company that provides the necessary services to Us, subject to an appropriate agreement to process such personal information on Our behalf, such as:

  • Our specific providers of voice calling or mobile SMS communications services,
  • Our Payment Providers, depending on your choice of payment providers that you use for payments, deposits and withdrawals,
  • Our anti-fraud, risk and compliance service providers,
  • Our partners who help Us create a better experience for you, based on your explicit consent.

When required by law, your personal information may be disclosed to an applicable governmental, regulatory, sports or enforcement authority. Your personal information may also be disclosed to any regulatory or sporting body in connection with maintaining the integrity or enforcing the rules of a sport or game and/or preventing and detecting crime and where We consider that there are reasonable grounds to suspect that you may be involved in a breach of such rules or the law, have knowledge of a breach of such rules or the law or pose a threat to the integrity of the sport or game concerned. These organizations may then use your personal information to investigate and act on such violations in accordance with their procedures.

 

4. How long do we keep your information?

We will retain your information only as long as necessary for the purposes set forth in this Policy. After your account is closed, We will retain your information only to the extent necessary to comply with Our legal obligations, such as applicable tax and revenue laws, anti-money laundering laws and other applicable legal/regulatory requirements, and to defend against potential litigation.

 

5. Your Rights

You may request information about the processing of your personal data held by Us. Also, you have the right to ask Us to provide you with a copy of your personal data that We hold, to correct your personal data, to delete your personal data, to transfer your data to another organization, to object to the processing of your personal data and any other right, always in accordance with local legislation. However, please note that these rights are not absolute and there are exceptions. For example, access to personal data may be denied in certain circumstances if the provision of the information reveals personal information about another person or if We are legally prevented from disclosing such information. In addition, We may be able to retain data even if you withdraw your consent, where We have a legal obligation to retain or process your data, such as anti-money laundering legislation. For more information about your rights and any other questions, you can contact Us at [email protected].

 

Changes to the terms of this Privacy Policy

We will occasionally make changes and corrections to this Privacy Policy and We’ll inform you by posting the changes on this site and sending you an email or message about the changes. Changes will be effective upon the posting of the changes.

 

Access Denied!
Any use of content from this website without approval is considered a copyright violation. Offenders are subject to legal sanctions in accordance with applicable laws. All attempts are being monitored.